Digital Storytelling for Athletic Programs: Complete Guide to Building Engaging Sports Narratives and Celebrating Team Achievements in 2025

Effective digital storytelling for athletic programs combines authentic content creation with modern technology platforms that make stories accessible, engaging, and permanent. When athletic departments systematically document achievements and present them through compelling digital narratives, they transform recognition from momentary acknowledgment into lasting celebration that serves athletes, programs, and communities for years to come.

Modern digital displays enable athletic programs to share compelling stories through video, images, and interactive content

The Power of Digital Storytelling in Athletic Programs

Understanding why digital storytelling matters helps athletic directors and coaches develop comprehensive approaches that genuinely serve program goals while honoring athlete achievement.

From Static Recognition to Dynamic Narratives

Traditional athletic recognition typically focuses on outcomes—championship banners, record boards, and trophy cases documenting what teams and athletes accomplished. While these achievements matter, they tell incomplete stories that miss the context, journey, and human elements that make sports meaningful.

The Limitations of Traditional Approaches

Conventional recognition methods face significant constraints. Physical trophy cases can only display limited information alongside awards. Printed programs become outdated immediately after publication and lack space for comprehensive athlete profiles. Bulletin boards require constant updating and often disappear into hallway backgrounds where they’re barely noticed. Record boards show names and numbers but omit the stories behind achievements that would inspire current athletes to pursue their own excellence.

Most critically, traditional approaches create static, one-dimensional recognition that fails to engage modern audiences accustomed to rich multimedia content across digital platforms. When today’s athletes, families, and fans encounter sports content primarily through video highlights, social media stories, and interactive digital experiences, programs that rely solely on traditional recognition miss opportunities to connect with their communities in meaningful ways.

The Digital Storytelling Advantage

Digital platforms transform athletic recognition by enabling comprehensive storytelling that captures complete athlete and team journeys. Through video content, schools can showcase game-winning plays, document season progression, and preserve championship moments that static displays simply cannot convey. Interactive touchscreen systems allow visitors to explore athlete profiles in depth, accessing statistics, biographical information, and personal reflections that create connections beyond names and achievements alone.

According to research from Ohio University, digital content is revolutionizing sports by opening up behind-the-scenes access that helps fans understand what’s happening both on and off the field. Athletic programs implementing robust digital content strategies report 50 paid student content creators and sophisticated production capabilities that make program storytelling more immersive and engaging than ever before.

Building Program Identity Through Narrative

Compelling digital storytelling helps athletic programs establish and communicate distinctive identities that attract athletes, engage communities, and create lasting traditions.

Defining Program Values and Culture

Every athletic program has unique characteristics—coaching philosophies, competitive standards, team traditions, and community connections that distinguish it from others. Digital storytelling makes these intangible qualities visible and communicable through carefully crafted narratives that show rather than merely tell.

Video profiles of coaches explaining their approach to athlete development demonstrate program philosophy more effectively than any written mission statement. Athlete testimonials describing their experience within the program provide authentic evidence of culture and values. Documentation of team traditions, pre-game rituals, and community service initiatives shows prospective athletes what being part of the program actually means beyond competitive results alone.

When programs systematically tell stories that illuminate values and culture, they create recognizable identities that attract like-minded athletes while building pride among current team members who see themselves as part of something larger than individual competition.

Integrated digital displays transform hallways into storytelling spaces that communicate program identity and achievement

Creating Recruitment and Retention Advantages

Prospective student-athletes researching programs increasingly expect sophisticated digital content demonstrating program quality and culture. Schools with compelling digital storytelling gain significant recruitment advantages by providing the immersive program glimpses that influence enrollment decisions.

Video tours of athletic facilities, highlight reels showcasing program success, and athlete testimonials about their experiences create powerful recruitment tools that extend far beyond traditional printed materials. When prospective athletes and their families can explore comprehensive program content online—accessing coaching philosophies, viewing facility quality, and understanding team culture—they develop informed connections that traditional campus visits alone cannot provide within limited time.

Digital storytelling also supports retention by celebrating current athletes regularly through recognition content that validates their contributions and strengthens program connection. Athletes who see their achievements documented and celebrated through professional-quality digital content develop stronger program loyalty and sense of valued membership.

Preserving Athletic Legacy and Institutional Memory

Perhaps most importantly, systematic digital storytelling ensures athletic achievement and program history don’t disappear as years pass and generations of athletes graduate.

The Institutional Memory Challenge

Athletic programs constantly face the risk of losing historical knowledge as coaches retire, athletic directors transition, and community members who remember past achievements pass away. Without systematic documentation, incredible achievements fade from memory—record-breaking performances forgotten, championship teams reduced to names in old yearbooks, and pioneering athletes lost to institutional history.

This loss damages programs by disconnecting current athletes from the traditions they’re now responsible for continuing, eliminating inspirational examples that could motivate excellence, and weakening community bonds that come from shared athletic heritage. When programs fail to preserve their own history systematically, they lose powerful tools for building pride and identity.

Digital Archiving as Solution

Digital storytelling platforms create permanent archives that preserve athletic history comprehensively and accessibly. Solutions like Rocket Alumni Solutions enable programs to document unlimited athlete profiles, team achievements, coaching histories, and milestone moments without the space constraints that limit physical displays.

Cloud-based systems ensure documentation remains accessible indefinitely regardless of staff transitions or facility changes. Web accessibility extends archive reach beyond campus boundaries, allowing alumni anywhere to reconnect with their athletic experiences while current families explore program tradition. Multimedia formats capture achievement richness impossible with static displays—video of championship moments, audio of coach interviews, and interactive timelines showing program evolution across decades.

Schools implementing comprehensive digital athletic archives report that preserved history becomes valuable resource for anniversary celebrations, hall of fame nominations, facility dedications, and ongoing program marketing that benefits from demonstrated tradition and excellence.

Creating Compelling Athletic Content

Effective digital storytelling requires systematic content creation that captures the full richness of athletic experiences beyond game outcomes alone.

Capturing the Complete Athlete Journey

The most compelling athletic stories document entire athlete experiences from program entry through graduation and beyond, showing growth, challenge, and development that pure achievement statistics cannot convey.

Pre-Season and Early Development

Begin storytelling before competitive seasons start by documenting pre-season training, conditioning programs, team building activities, and goal-setting sessions that establish foundations for success. These behind-the-scenes glimpses demonstrate the dedication and preparation that make achievement possible while providing content that engages audiences year-round rather than only during competitive seasons.

Profile incoming athletes, highlighting their backgrounds, reasons for joining programs, and aspirations for their athletic careers. These introduction stories create personal connections between athletes and communities while establishing baseline narratives that make later achievement recognition more meaningful.

In-Season Documentation

Systematic content capture throughout competitive seasons ensures comprehensive documentation of experiences beyond final scores and statistics. Key content types include:

• Game and competition highlight videos showcasing exceptional performances
• Athlete feature stories exploring individual backgrounds and motivations
• Coach commentary providing strategic and developmental context
• Practice footage demonstrating skill development and team preparation
• Pre and post-game interviews capturing athlete perspectives and emotions
• Team tradition documentation showing rituals and culture
• Senior recognition content celebrating graduating athletes

According to Front Office Sports, the most innovative sports programs in 2025 emphasize authentic behind-the-scenes storytelling that helps fans understand athlete experiences more completely. Programs that systematically document these elements create rich content libraries supporting both immediate engagement and long-term archival preservation.

This narrative arc approach creates compelling storytelling that engages audiences more effectively than highlight reels alone while documenting complete team experiences for historical preservation.

Multi-Format Championship Recognition

Championship recognition should leverage multiple content formats to honor achievement comprehensively:

• Professional championship video productions combining highlights, interviews, and celebration footage
• Interactive team rosters with individual athlete profiles and statistics
• Complete season statistics and performance data
• Coach reflections on season significance and team characteristics
• Community reaction and celebration documentation
• Historical context showing achievement relative to program tradition
• Comparison with previous championship teams creating historical continuity

Learn about comprehensive approaches to finding and preserving school sports records that provide historical context for current achievements.

Coaching and Program Leadership Stories

Athletic program narratives extend beyond athlete achievement to include coaching philosophies, leadership development, and administrative contributions that make success possible.

Coach Profile Content

Comprehensive coach profiles document the educators and leaders who shape athletic programs through content including:

• Coaching philosophy and approach to athlete development
• Career background and journey to current position
• Milestone victories and championship achievements
• Athlete testimonials about coaching impact
• Community involvement and leadership beyond competition
• Reflections on program evolution and future vision

Program Administrator Recognition

Athletic directors, assistant coaches, trainers, equipment managers, and support staff often receive inadequate recognition despite critical program contributions. Digital storytelling platforms enable comprehensive acknowledgment through profiles documenting:

• Roles and responsibilities within athletic department
• Years of service and dedication to programs
• Specific initiatives and innovations implemented
• Athlete and coach testimonials about support provided
• Behind-the-scenes documentation showing daily contributions

Explore strategies for teacher and staff recognition programs that can be adapted for athletic program contexts.

Purpose-built digital displays provide unlimited capacity for comprehensive coaching and athlete recognition

Implementing Digital Recognition Displays

Modern display technology transforms how athletic programs present storytelling content, making narratives accessible, engaging, and permanent.

Interactive Touchscreen Systems

Purpose-built touchscreen displays designed specifically for athletic recognition provide intuitive interfaces that invite exploration while accommodating unlimited content.

Unlimited Content Capacity

Unlike physical trophy cases and printed materials constrained by space limitations, digital recognition systems accommodate comprehensive content without forcing difficult choices about what to include. Schools can showcase every team championship, recognize every record holder, profile every significant athlete and coach, and document complete program history spanning decades—all through single display installations.

Solutions like Rocket Alumni Solutions provide platforms where athletic departments can include as many photos, videos, and text as desired for each athlete profile, team page, or historical documentation. This unlimited capacity fundamentally changes what’s possible in athletic recognition, enabling storytelling depth that honors achievements appropriately while creating engaging experiences for visitors.

Intuitive Navigation and Search

Effective digital displays enable visitors to quickly locate specific content through search functionality allowing name-based athlete lookup, filtering systems organizing content by sport, year, or achievement type, chronological browsing showing program evolution, and related content connections linking athletes to teams and coaches.

These navigation capabilities make comprehensive archives practical and accessible rather than overwhelming. Visitors can instantly find their own athletic history, parents can locate content featuring their children, alumni can rediscover teammates and memorable seasons, and prospective athletes can explore extensive examples demonstrating program quality—all through intuitive interfaces requiring no training.

Engaging Multimedia Presentation

Modern displays support rich multimedia content that brings athletic stories to life through high-resolution image galleries showcasing action photography, embedded video content presenting highlights and profiles, audio components including interviews and game commentary, statistical data visualizations showing performance trends, and interactive timelines documenting program history.

This multimedia richness creates engaging experiences that maintain visitor attention far longer than static displays, while honoring athletic achievement with presentation quality matching the significance of accomplishments being celebrated.

Learn about digital recognition display selection to identify systems that meet athletic program needs.

Strategic Display Placement

Recognition display location significantly impacts effectiveness and community engagement levels.

High-Traffic Athletic Facility Locations

Position displays strategically for maximum visibility within athletic spaces including gymnasium main entrances welcoming all visitors, lobby areas where families gather before events, hallways connecting athletic facilities, locker room exterior walls creating athlete engagement, weight room and training facilities, and athletic department administrative spaces.

Prominent placement within athletic facilities ensures recognition reaches athletes daily, reinforcing program culture and creating constant reminders of standards to pursue while demonstrating to visitors the institutional commitment to celebrating athletic achievement.

School-Wide Visibility Locations

Extend recognition beyond athletic-specific spaces by installing displays in main school entrances reaching all students and visitors, cafeteria and common areas with high daily traffic, library and media centers providing quiet exploration opportunities, and administrative lobbies receiving prospective families and community members.

School-wide visibility communicates that athletic achievement receives institutional recognition equal to academic accomplishment while reaching audiences who might not regularly attend competitions or visit athletic facilities.

Comprehensive recognition installations combine traditional elements with modern digital capabilities for maximum impact

Web and Mobile Accessibility

The most effective digital storytelling extends beyond physical displays to include comprehensive web accessibility enabling remote engagement.

Responsive Website Integration

Modern recognition platforms provide web versions of display content accessible through any internet-connected device. This web accessibility enables alumni anywhere to explore their athletic history, families to share athlete achievements with distant relatives, prospective students to research programs remotely, and community members to celebrate achievements without visiting campus.

Mobile-responsive design ensures content displays appropriately on smartphones and tablets, recognizing that most users now access content primarily through mobile devices. Social sharing capabilities allow athletes and families to celebrate recognition through their own networks, amplifying program visibility beyond direct institutional channels.

Content Management Systems

Cloud-based content management enables athletic departments to update recognition displays from any location, with changes immediately reflected across both physical touchscreens and web platforms. This accessibility ensures displays remain current rather than growing stale when updates require complex technical processes or on-campus access.

User-friendly management interfaces allow coaches and athletic administrators to add new content without technical expertise, implementing batch uploads of multiple athlete profiles, template-driven entry forms ensuring consistent presentation, and scheduled publishing for automatic updates aligned with ceremonies or events.

Building Systematic Content Creation Workflows

Sustainable digital storytelling requires systematic approaches that integrate content creation into regular athletic program operations rather than treating it as occasional special projects.

Designating Content Creation Responsibilities

Clear responsibility assignment ensures storytelling receives consistent attention despite competing priorities within busy athletic departments.

Student Content Teams

Many successful programs engage students directly in athletic content creation through student photographer and videographer positions, student journalist roles covering athletic events, social media management teams, and production crews handling equipment and editing.

Student involvement distributes workload while creating authentic learning opportunities and often produces content that resonates more effectively with peer audiences than adult-created material. Programs can develop these teams through class credit arrangements, paid positions, internship opportunities, or volunteer service programs.

Coaching Staff Integration

Coaches understand their athletes and programs most intimately, making them ideal sources for storytelling content despite time constraints. Effective integration includes brief post-game interview participation, athlete profile information collection during season planning, historical context provision for anniversary and milestone recognition, and video or audio reflections on season achievements.

Minimize coaching burden through streamlined processes requiring minimal time—brief 5-minute video interviews, standardized information collection forms, and scheduled touchpoints aligned with natural season rhythms rather than requiring separate special efforts.

Athletic Department Coordination

Athletic directors or designated communications coordinators should oversee systematic content creation through content calendar development planning annual storytelling, quality standards ensuring professional presentation, archival systems organizing accumulated content, and technology management maintaining display systems and platforms.

This coordination ensures storytelling remains consistent and comprehensive across all sports rather than depending on individual coach initiative that creates uneven recognition favoring certain programs over others.

Professional touchscreen systems provide intuitive interfaces for exploring comprehensive athletic content

Seasonal Content Capture Protocols

Establish predictable content creation rhythms aligned with athletic season cycles.

Pre-Season Content Development

Before seasons begin, create foundational content including team roster profiles with athlete photos and backgrounds, coach season preview interviews setting expectations, team goal documentation establishing narrative arc, facility and equipment showcases, and tradition documentation showing program culture.

This pre-season content provides engagement during off-competition periods while establishing context that makes in-season coverage more meaningful.

In-Season Documentation

During competitive seasons, implement systematic capture including game highlight video from key competitions, weekly athlete spotlight features rotating across team, milestone achievement documentation as records fall, coach weekly reflections on team development, and behind-the-scenes practice and training content.

Consistency matters more than perfection—regular simple content creation sustains engagement more effectively than occasional elaborate productions that consume excessive resources.

Post-Season Recognition

After seasons conclude, develop comprehensive summary content including season highlight videos celebrating achievement, senior recognition honoring graduating athletes, team and individual award documentation, coach season reflections and gratitude, and statistical summaries and record updates.

Post-season represents ideal timing for comprehensive content development when regular competition pressures subside, allowing thoughtful documentation that serves both immediate celebration and long-term archival preservation.

Discover approaches to displaying school athletic history that preserve program legacy systematically.

Engaging Multiple Stakeholders Through Digital Storytelling

Effective athletic program narratives serve diverse audiences with different needs and interests.

Current Athlete Engagement and Motivation

Digital storytelling creates powerful motivation for current athletes by showing achievable excellence and celebrating their own contributions.

Inspirational Historical Content

When current athletes regularly encounter stories of past program legends—learning about record-breaking performances, understanding championship team journeys, and discovering alumni who pursued athletics beyond high school—they develop concrete understanding of program standards and tradition they’re now responsible for continuing.

Interactive displays enabling athletes to explore historical content create self-directed learning opportunities where students discover inspirational examples aligned with their specific interests and positions rather than passive exposure to administrator-selected content.

Recognition of Current Achievement

Systematic recognition of current athlete accomplishments through digital storytelling validates their contributions and strengthens program connection. When athletes see their achievements documented professionally through highlight videos, statistical updates, and profile features, they develop pride in program membership and motivation to continue pursuing excellence.

Equal recognition across all sports and achievement levels—not just championship teams or star athletes—creates inclusive cultures where all contributors feel valued, improving retention and team cohesion.

Goal Setting and Progress Tracking

Digital recognition systems showcasing records and historical achievements provide concrete goals for current athletes to pursue. When track athletes can see school records for their events, basketball players understand scoring or rebounding standards, and swimmers view best times to beat, they gain specific targets that focus training and competition efforts.

Progress tracking showing current-season achievement relative to historical standards creates engaging narratives about pursuit of excellence that extend throughout seasons rather than focusing solely on final outcomes.

Accessible displays encourage student interaction with athletic history and achievement content

Alumni Connection and Engagement

Digital athletic storytelling creates powerful alumni engagement tools by preserving their competitive experiences and maintaining program connection across decades.

Permanent Achievement Recognition

Alumni who competed years or decades ago often lack tangible evidence of their athletic participation beyond personal memories and aging photographs. Comprehensive digital archives including alumni in permanent recognition systems—documenting their seasons, preserving team photos, recording their statistics, and celebrating their contributions—validates their experiences while creating lasting institutional acknowledgment.

Web accessibility enables alumni anywhere to rediscover their athletic history, share it with families, and reconnect with teammates regardless of geographic distance from campus. These capabilities support alumni engagement and fundraising initiatives by demonstrating institutional commitment to honoring all community members, not just recent graduates.

Reunion and Homecoming Enhancement

Digital storytelling platforms enhance alumni events by providing engaging content for reunion gatherings, enabling anniversary team celebrations, supporting hall of fame induction ceremonies, and creating conversation starters reconnecting former teammates.

Many programs report that interactive athletic history displays become centerpieces of alumni events, with former athletes spending significant time exploring their own seasons while discovering teammates’ achievements and learning about program evolution since their graduation.

Continuing Connection Opportunities

Beyond passive content consumption, digital platforms enable ongoing alumni participation through content contribution opportunities adding memories and context, coaching and mentoring connections with current athletes, fundraising campaigns supporting program needs, and alumni achievement updates documenting post-athletic accomplishments.

These ongoing connections strengthen alumni networks while providing current athletes valuable relationships with program alumni who can offer guidance, inspiration, and professional mentorship extending beyond athletic competition.

Learn about comprehensive alumni recognition and engagement strategies that leverage digital storytelling.

Family and Community Engagement

Athletic program digital storytelling extends recognition and connection beyond athletes themselves to families and broader communities invested in program success.

Family Pride and Celebration

Parents and families invest significant time, energy, and resources supporting student-athletes. When programs provide professional-quality recognition content that families can share with extended relatives and social networks, they honor family sacrifice while creating positive institutional associations that support school and program advancement.

Shareable content—highlight videos, athlete profiles, and team achievements—enables families to celebrate their students’ accomplishments widely, amplifying program visibility while validating family investment in athletic participation.

Community Identity and Pride

Athletic programs often serve as community focal points, particularly in smaller towns where schools function as primary sources of community identity and pride. Digital storytelling that celebrates local athletes, documents championship achievements, and preserves community athletic heritage strengthens these bonds while building broader program support.

Community members who may never have direct student connection increasingly engage with schools through social media and web platforms. Professional digital content makes programs accessible to these broader audiences while demonstrating quality that builds institutional reputation and support.

Explore strategies for corporate recognition programs that can be adapted for athletic program community partnerships and sponsorships.

Athletic recognition spaces become community gathering points that celebrate shared sports heritage

Measuring Digital Storytelling Impact

Assessing program effectiveness ensures storytelling efforts achieve intended goals while identifying enhancement opportunities.

Quantitative Engagement Metrics

Digital platforms provide measurable data revealing how audiences interact with athletic storytelling content.

Display and Website Analytics

Modern recognition systems track physical display usage duration and frequency, content categories generating most interest, search queries revealing what visitors seek, peak usage times and patterns, and return visitor rates indicating sustained engagement.

Web analytics reveal geographic reach of remote audiences, device types used for content access, referral sources driving traffic, page view patterns showing popular content, and social sharing frequency indicating content resonance.

These metrics help athletic departments understand which content types engage audiences most effectively, informing future content creation priorities and resource allocation.

Recruitment and Retention Indicators

While attribution challenges exist, programs can assess whether digital storytelling correlates with recruitment metrics including prospective athlete inquiry rates, campus visit attendance and conversion, roster size and depth across sports, and athlete persistence and graduation rates.

Significant improvements in these areas following digital storytelling implementation suggest that enhanced program visibility and culture communication positively influences recruitment and retention outcomes.

Qualitative Impact Assessment

Non-numerical insights complement quantitative data through athlete surveys about motivation and program pride, alumni feedback regarding connection and engagement, family perspectives on recognition quality, community member responses to program visibility, and coach observations about culture and morale changes.

Direct stakeholder input reveals storytelling’s most important outcome—impact on human experiences and relationships that quantitative metrics cannot fully capture.

Cultural Transformation Indicators

Long-term digital storytelling success manifests through observable cultural shifts including stronger athlete program identification and pride, improved team cohesion and morale, increased community recognition and support, enhanced competitive performance and achievement, and sustained alumni engagement and generosity.

These cultural outcomes justify storytelling investment while creating self-reinforcing excellence cycles where recognition attracts participation, participation builds program strength, strength enables impressive achievements, and achievements generate compelling recognition deserving comprehensive celebration.

Conclusion: Transforming Athletic Programs Through Compelling Digital Narratives

Digital storytelling represents far more than technological upgrade from physical trophy cases—it embodies fundamental transformation in how athletic programs honor achievement, preserve legacy, build identity, and connect with communities. When schools and sports organizations systematically document athletic journeys through compelling multimedia narratives made accessible via modern recognition platforms, they create lasting celebration that serves athletes, programs, and communities across generations.

Traditional approaches to athletic recognition—static trophy cases, printed programs, and outdated bulletin boards—fail to capture the richness of sports experiences or leverage recognition’s power to strengthen program culture and stakeholder engagement. Modern digital storytelling solutions transform what’s possible, providing unlimited capacity for comprehensive athlete and team profiles, rich multimedia presentation bringing stories to life through video and interactive content, as many photos, videos, and text as desired without storage constraints, intuitive touchscreen and web accessibility extending reach beyond campus boundaries, and cloud-based management requiring no technical expertise for ongoing updates.

Successful implementation requires establishing systematic content creation workflows integrated into regular operations, designating clear responsibilities across student teams and coaching staff, developing seasonal protocols aligned with competitive cycles, implementing professional display technology in strategic locations, and measuring impact through both quantitative metrics and qualitative stakeholder feedback.

Your athletes invest countless hours developing skills, competing against tough opponents, overcoming challenges, and representing your program and community with pride. They deserve recognition that preserves their complete journeys, celebrates diverse contributions comprehensively, inspires continued excellence and program participation, and demonstrates that athletic achievement receives institutional celebration matching its profound importance in comprehensive education and community life.

Solutions like Rocket Alumni Solutions provide purpose-built platforms designed specifically for athletic program storytelling, offering comprehensive capabilities including unlimited athlete and team documentation with as many photos, videos, and text as needed, professional multimedia presentation quality honoring athletic achievement appropriately, intuitive content management accessible to athletic department staff regardless of technical expertise, permanent web accessibility extending recognition globally to alumni and families, and proven implementations across thousands of athletic programs nationwide.

Ready to transform how your athletic program celebrates achievement and preserves legacy? Explore modern digital storytelling solutions that honor your sports tradition while building excitement for future athlete participation. Whether implementing first comprehensive recognition system or enhancing existing approaches, digital platforms provide tools needed to celebrate athletic excellence with the visibility, engagement, and permanence that athlete achievement deserves.

Your athletic program—spanning years or decades of remarkable athlete dedication, championship moments, coaching excellence, and community pride—deserves celebration equal to its importance in institutional identity and student development. Modern digital storytelling solutions finally make comprehensive athletic recognition practical, sustainable, and impactful, ensuring programs receive the institutional visibility that reflects their profound significance in educational communities.

Discover additional athletic recognition strategies through hall of fame creation approaches, academic recognition programs that complement athletic celebration, and homecoming festivities that showcase athletic storytelling content.