How to Build a Donor Stewardship Plan That Keeps Supporters Engaged Year-Round
Donor stewardship represents the difference between organizations that perpetually chase new supporters and those that build sustainable philanthropic communities generating consistent support year after year. While most development teams invest tremendous energy acquiring first-time donors, research consistently shows that retention drives long-term fundraising success far more effectively than acquisition—yet the average donor retention rate hovers around just 45%, meaning organizations lose more than half their supporters annually.
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