Donor Relations Best Practices: A School Advancement Office's Guide to Stewarding Major Givers and Sustaining Support
School advancement offices run on two currencies: money and trust. Capital campaigns close, gala tables sell out, and annual fund mailers produce solid returns—yet many development teams watch their donor retention rates hover around 40 to 50 percent, quietly bleeding relationships that took years to build. The culprit is rarely a failed solicitation strategy. It is what happens (or doesn’t happen) between the gift receipt and the next ask.
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